2022 Market Proof Award Categories
Marketing
Website
- Best Website Shopping Tool
- Best Community Page
- Best Inventory or Quick Move-in Page
- Innovative Website Feature
Digital Marketing Campaigns
- Best Google Display Campaign
- Best Social Ad Campaign
- Best Video Campaign
- Best Organic Social Campaign
Content
- Best Community Video
- Best Floorplan or Individual Home Focused Video
- Best Brand Focused Video
- Best Blog Post or Written Content Series
- Most Innovative Content Award
Community Launch Program
- Best Masterplanned Community Launch Program
- Best Multi-Family or Mixed Use Launch Program
- Best Traditional Community Launch Program
Customer Experience Innovation
- Best Under Construction Customer Experience
- Best Post-Purchase Customer Experience
Online Sales
Best Long-term Follow-up Process
- Proving value through the data and success of the long-term follow-up process.
Video Email Superstar
- Video drives results! Best use of video email in follow-up or engagement of prospective buyers.
Best New Online Sales Program
- Establishment of a new online sales program that started in 2021 or newer.
