Shane Austin, Chief Storyteller, was behind the award-winning video and campaign. He sat down to tell us about what went into creating them.
2021 Market Proof Award Winners
Best Floor Plan Video
Abrazo Homes won the 2021 Market Proof Award for Best Community Video and the Award for Best Video Campaign for the project!
Best Floor Plan Video
Fischer Homes won the Market Proof Award for Best Floor Plan or Individual Home Video for their Designs with Dan series.
Carrie Rogiers, Marketing Manager with Fischer Homes based out of Cincinnati, Ohio, was a vital part of creating the successful video series.
Best Virtual Community Launch
Keystone Custom Homes
Keystone Custom Homes won the Market Proof Award for Vest Virtual Community Launch.
Rachel Peters, Marketing Manager, at Keystone has considered the PreSale Without Fail process her "baby" for the past three years. The community launch for Retreat at Boyertown Farms was unique because it was released when much of the world was locked down because of COVID, so a lot of the process had to be adjusted accordingly.
Davidson Homes won the Market Proof Awards for Best Business & Marketing Automation.
Jack Parrish, the Marketing Technologist at Davidson Homes, handles website development, digital advertising, email marketing, and any technology-related marketing for the home builder,
Post-Purchase Customer Experience
Davidson Homes won the Market Proof Awards for best Post-Purchas Customer Experience.
Lindsay Tapscott, Director of Marketing/Online Sales, was a driving force behind the campaign, and she recognized that online starred reviews were an important part of the customer experience.
Best Brand Focused Video
M/I Homes won the 2021 Market Proof Award for Best Brand Focused Video for their Home Means More video.
Jeannine Branchick, marketing Communications Director for M/I Homes, said the Home Means More video was conceived in 2020 during the pandemic when the definition of "home" meant even more to people.
Innovative Video Content
Destination Homes won the Market Proof Award for Innovative Video Content or their video titled "Room 2 Room 001: New Homes in 2021".
Ryan Snarr, Marketing Director of Destination Homes, created the video to help their audience understand what was happening during the crazy market.
M/I Homes won the 2021 Market Proof Award for Innovative Content for their National Facebook Live series.
Jeannine Kranchick, Marketing Communications Director for M/I Homes, said that they were looking for a way for their audience to have the opportunity to see their models and product at a time when in person events became more of a challenge in 2020.
Under Construction Customer Experience
Beacon Homes won the 2021 Market Proof Award for Best Under Construction Customer Experience.
To help the homebuyer understand how they could put their style into their home, they curated eight style packages that would help simplify the selections process.
Best Quick Move-in Home Page
Creative Homes won the 2021 Market Proof Award for Best Quick Move-In page.
Jenna Sundstrom, the Marketing Coordinator for Creative Homes, is consistently updating and adjusting the quick move-in page. They're always looking for ways to improve the user experience and meet the needs of the market.
Best Written Content Series
M/I Homes won the 2021 Market Proof Award for Best Written Content Series.
Savannah Paver, SEO and Web Content Strategist with M/I Homes, was the driving force behind their written content strategy. In her role, she trains team members across their 15 divisions on content best practices.
Best Social Ad Campaign
Creative Homes, a builder in the Minneapolis, Minnesota area, won the 2021 Market Proof Award for Best Social Ad Campaign.
Jenna Sundstrom was behind their Why Creative Homes social ad, which focused on their real-life homeowner photos and testimonials.
Innovative Website Feature
M/I Homes won the 2021 Market Proof Award for Innovative Website Feature for their virtual reality headset campaign.
It all started with a text after work hours from CMO, Will Duderstadt, who had a crazy idea to provide customers and prospects with virtual reality headsets to experience their website.
Best Google Display Campaign
Schuber Mitchell Homes
Schuber Mitchell Homes won the 2021 Market Proof Award for Best Google Display campaign.
They used display campaigns because they knew they needed to find a away to establish their brand in northwest Arkansas. They helped build awareness for their brand in the new market that also had more competition.
Best Community Page
Chesapeake Homes won the 2021 Market Proof Award for Best Community Page for their Bridgewater master-planned community.
Nicole Maggio-Deaton, Marketing Manager, and Keri Woodward, Vice President of Operations, talked to us about what made the page so successful for the company.
Best New Online Sales Program
Eagle Construction won the 2021 Market Proof Award for Best New Online Sales Program.
Eagle Construction builds about 300 homes a year. Keyllye Ruckman is the Marketing Manager, and she manages the new online sales program.
Video Email Superstar
Haley Naebig, New Home Specialist for Level Homes, won the 2021 Market Proof Award for Video Email Superstar.
Her energy and confidence on camera and her successful implementation of different ways to use email in marketing and follow-up earned her the top spot.
Best Website Shopping Tool
CBH Homes won the 2021 Market Proof Award for Best Website Shopping Tool for their Buy Online project.
Maddy Matosich, Assistant to the Director of Sales & Marketing, shared that the "Buy Online" project has given the prospective buyers the opportunity to buy from the comfort of their couch.